'Vogue + GQ x Myntra Behind the Mask’ is a social awareness and fundraising initiative helmed by a five-part remotely shot video series. Airing on TLC and TLC HD, and available for streaming on Discovery+ and the Myntra app, the videos spotlight designers Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Anita Dongre and Manish Malhotra.
Episodes
Rahul Mishra creates a mask using his grandmother's floral block prints.
Gaurav Gupta creates a mask that mixes Pattachitra scrolls with pop art.
Anita Dongre incorporates the symbolism of Pichhwai art into her mask.
After looking inward, Tarun Tahiliani designs a mask focused on function.
Manish Malhotra looks to Bollywood costumes as inspiration for his mask.
Behind the Scenes
Press
"It started with the CN video team who came up with the idea of doing a six-part video series with designers, and evolved from there. But the more we worked on it, the deeper we went in—it wasn’t just about convincing designers to work with us. Without Myntra we couldn’t meet our end goal of raising money, without GiveIndia we wouldn’t have been able to identify the right NGOs to channel the funds to those who need it. Without Discovery, we didn’t have the reach, without the director, Niyantha Shekar (who I have never met before), we wouldn’t have these amazing films..."
"With everyone housebound, the five designers and their families had to pull out their own smartphones; three per designer... “We did not want a staged piece, so no PR lines, no standard answers. There is a realness that is endearing,”... "
Crew
Produced & Conceptualised by Condé Nast India: Alex Kuruvilla, Anita Horam, Anirban Bhattacharjee, Aditya Sinha, Harmit Sehmi
Director & Writer: Niyantha Shekar
Supervising DOP: Tuhin Mukherjee
Post-Production Supervisor: Prem Kumar
Editors: Prem Kumar, Aniruddha Mokashi, Gaurav Joshi, Amrit Ramakrishnan
Online Artist & Assistant Editor: Wallace Noronha
Sound Design & Mix: Dinesh Yuvi
Colorist: Avinash Shukla
Supervising DOP: Tuhin Mukherjee
Post-Production Supervisor: Prem Kumar
Editors: Prem Kumar, Aniruddha Mokashi, Gaurav Joshi, Amrit Ramakrishnan
Online Artist & Assistant Editor: Wallace Noronha
Sound Design & Mix: Dinesh Yuvi
Colorist: Avinash Shukla
Special thanks: Family and friends of the fashion designers who shot these episodes for us